Kristen Ess Hair brand recently launched its Color-Depositing Conditioners. The beauty brand created a semi-permanent hair dye delivered through a hair conditioner vessel to accommodate those who do not want to commit to one shade right away. This formula, therefore, allows consumers to experiment with new color trends without damaging the hair.
The unique product gently deposited pigment into the hair while providing ample moisture. Users can apply the product on wet hair for a subtle change of hue or dry hair for a more intense pop of color. This week, Kristin Ess Hair launched four new shades to its existing collection. Silver Lining, Seafoam, Deep Dive, and Blue Mood are the newest additions, boasting ammonia and peroxide-free vegan formulas.
Semi-Permanent Colored Conditioners
The Color-Depositing Conditioners are by Kristin Ess Hair
Trend Themes
1. Semi-permanent Color Solutions - The trend towards long-lasting yet low-commitment hair color is likely to continue and expand across the beauty industry.
2. Ammonia and Peroxide-free Products - Brands that focus on creating hair dye and coloring products without harsh chemicals may find success in the market.
3. Customizable Hair Care - As consumers actively seek more personalized hair care options, brands creating such solutions are likely to be very disruptive in the industry.
Industry Implications
1. Beauty and Personal Care - As demonstrated by Kristin Ess Hair, companies within the beauty industry need to innovate and adapt to changing consumer preferences by developing customizable, long-lasting, low-commitment color solutions.
2. Natural and Organic Products - Brands within the natural and organic product industry may be well-positioned to create color-depositing conditioners without harsh chemicals.
3. Salons and Hair Care Providers - Salons and hair care providers who adapt and offer customizable semi-permanent hair color solutions may draw in new customers who are attracted to temporary yet trendy hair color options.