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Collegium Introduces a New Set of Sneakers

The emerging new California based brand Collegium introduces a set of clean sneakers that are designed with a retro flair. This includes the Pillar Destroyer High and the Pillar Destroyer Low, which have both sold out very quickly when they were released.

The shoes are all made by hand in Italy, even down to intricate details such as the stitching. It is crafted using soft Italian calf leather materials and has a Margom natural rubber material making up the outsoles. The laces are a waxed Italian cotton fabric and the insoles are removable. This is made from a blend of leather and thick polyurethane, which are detailed with branding accents also seen on the rear quarter.
Trend Themes
1. Retro-inspired Sneaker Designs - Opportunities arise for brands to capitalize on consumer nostalgia and create unique, eye-catching sneakers with a retro flair.
2. Handcrafted Sneakers - With a growing demand for artisanal products, brands can offer handcrafted and bespoke sneakers as unique, premium options.
3. Sustainable Sneaker Production - As consumers become increasingly environmentally conscious, there is a need for sustainable production methods and materials in the sneaker industry.
Industry Implications
1. Fashion Industry - Opportunities arise for brands to create unique, high-quality, and handcrafted products that cater to emerging consumer trends and preferences.
2. Footwear Industry - Brands can explore using sustainable materials and production methods in their sneaker production, appealing to consumers who prioritize environmental consciousness in their purchases.
3. Luxury Sneaker Market - With the high demand for premium, handcrafted and bespoke sneakers, there is an opportunity for brands to enter the luxury sneaker market with unique, high-quality offerings.

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