There's nothing the army can't train you for, and that's proven thanks to CollegeHumor. Directed by Sam Reich, the 'Condescending Army Commercial' shows that driving mini vans, eating bundt cake, chewing gum and taking out the trash are all skills attained through army service.
Even playing Zelda and telling the time aren't innocent after time with the army. Check out the CollegeHumor take on Army service below.
Implications - In the computer age where videos, comics and pictorials have the power to go viral, websites and companies aspire to draw attention to themselves on this magnitude. In order to do this, companies are honing in on the elements that cause something to go viral such as humorous plays on widely recognizable cultural icons and events and media outlets.
Military Spoofvertising
CollegeHumor Proves the Army Prepares You for Anything
Trend Themes
1. Viral Marketing - Companies are using humorous plays on widely recognizable cultural icons and events in order to create viral content.
2. Comic Advertising - Websites and companies are utilizing comics and pictorials to draw attention and engage audiences.
3. Interactive Media - Videos and interactive content are becoming popular ways for companies to capture audience attention and generate viral buzz.
Industry Implications
1. Marketing - Marketing professionals can capitalize on the trend of viral marketing by developing campaigns that leverage widely recognizable cultural icons and events in a humorous way.
2. Advertising - Advertising agencies can explore the use of comics and pictorials as a creative medium to promote products and services in a unique and attention-grabbing manner.
3. Media Production - Media production companies can take advantage of the growing demand for interactive media by offering video production and content creation services that help businesses create engaging and shareable content.