Microsoft Windows 10's 'College Students' ad is a straightforward depiction of the benefits that real college students get from using the tech company's products. Released as part of the back to school rush, the ad highlights the features of the Windows 10 operating system, overtly mentioning its superiority to another operating system common among college students, the Mac OS.
The ad shows two regular college students, Kelsee and Nkeiru, who are majors in psychobiology and fine arts, respectively. By showing two women from tremendously different fields of study, the ad manages to emphasize Windows 10's versatility for different methods of studying and note-taking. Further, the ad's casual tone makes it clear that the women aren't speaking from a script -- rather, they're relating their personal experiences with the product.
Collegiate Computer Campaigns
Windows 10's 'College Students' Ad Depicts Two Regular Students
Trend Themes
1. Back to School Technology - The 'College Students' ad highlights the importance of technology for college students and the potential for innovative tech products in the education industry.
2. Operating System Preference - The ad compares Windows 10 to Mac OS, revealing the opportunity for companies to disrupt the operating system market and cater to specific user needs.
3. Versatile Studying Solutions - The ad showcases how Windows 10 can be used for diverse fields of study, opening up possibilities for disruptive innovation in educational software and productivity tools.
Industry Implications
1. Technology - The 'College Students' ad highlights the importance of technology in education, creating opportunities for innovative companies in the technology sector.
2. Education - The ad emphasizes the role of technology in the classroom and the need for educational institutions to adopt innovative solutions for student success.
3. Software - The comparison between Windows 10 and Mac OS presents an opportunity for disruptive innovation in the software industry, particularly in operating systems and productivity tools.