Elavi is introducing unique multi-collagen snack bites made with marine and bovine collagen peptides, helping to make collagen snackable in a form other than powders or capsules. The plant protein bites combine the benefits of marine collagen for skin, hair and nails with grass-fed bovine collagen for digestive health.
The fact that the startup's collagen bites are plant-based is significant. as Elavi co-founder Michelle Razavi says regarding collagen, "On its own, it doesn’t hold liquid well together. A lot of oil separation happens, and we experienced that in the first couple of prototypes. That’s why a lot of bars use whey. To have a collagen protein bar that’s non-dairy is incredibly hard." The bites are powered by pea protein, almond protein powder, cashew butter and coconut oil, plus goji berries, cacao nibs and organic dates for sweetness.
Multi-Collagen Snack Bites
Elavi's Snack Bars Contain Both Marine and Bovine Collagen
Trend Themes
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Multi-collagen Snacks — The rise of multi-collagen snack bites presents an opportunity for companies to create unique protein-packed products that cater to various nutritional demands.
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Plant-based Protein — Creating collagen-based bars that are plant-based presents an opportunity for companies to cater to the growing plant-based movement while still maintaining the health benefits of collagen.
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Non-dairy Protein Bars — Creating non-dairy collagen-based protein bars can present an opportunity for companies to tap into the health-conscious, lactose intolerant demographic who still want to boost their collagen intake.
Industry Implications
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Food — Creating innovative collagen-infused snacks and protein bars can help food companies tap into the growing demand for healthier, functional snacks and supplements.
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Beauty and Personal Care — Collagen-infused snacks and supplements are becoming more popular in the beauty and personal care industry, presenting an opportunity for companies to expand their product lines and tap into this trend.
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Sports and Fitness — Collagen protein is becoming increasingly popular among athletes and fitness enthusiasts due to its muscle-building and joint-repairing benefits, presenting an opportunity for companies to develop collagen-infused products that appeal to this market.