When it comes to buying socks, consumers usually have to settle for a one-size-fits-all option or generic small, medium and large sizes but KANE 11 sees a better way—and its collaborative socks with Kenneth Cole show how. The Ultimate Comfort System pairs Kenneth Cole’s Liam Sneaker with the Kane 11 X Kenneth Cole individually sized no-show socks, which come in sizes 7 through 13.
As both brands are focused on style, comfort and innovation, the pairing of precisely matched shoes and socks helps to offer consumers an unparalleled experience with fit. The sneaker itself boasts a fully cushioned inner sole with soft leather uppers and the socks won't be detectable when worn with this style.
Shoe-Sized Socks
Kenneth Cole & KANE 11's Collaborative Socks Come in Individual Sizes
Trend Themes
1. Individual Sizing - Disruptive innovation opportunity: Developing personalized products that cater to individual sizes in various industries.
2. Custom Fit - Disruptive innovation opportunity: Introducing customizable options to enhance comfort and fit in consumer products.
3. Collaborative Branding - Disruptive innovation opportunity: Partnering with complementary brands to create unique and tailored experiences for consumers.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Incorporating individual sizing in footwear manufacturing for enhanced comfort and satisfaction.
2. Apparel - Disruptive innovation opportunity: Implementing individual sizing in clothing production to provide better fitting garments.
3. Accessories - Disruptive innovation opportunity: Offering individual sizing options in accessory manufacturing to meet diverse consumer needs.