The camping and overlanding communities have become a mainstay part of culture as consumers seek to connect with nature on a regular basis, so brands are taking notice with new solutions like the Collaborative Adventure Mobility Platform.
Developed by the Alpha Motor Corporation, the Collaborative Adventure Mobility Platform (CAMP) is based on a modified version of the Alpha Rex off-roading vehicle with a teardrop trailer. The setup would provide access to essential amenities like sleeping quarters and a kitchen to achieve something of an open-concept motorhome experience.
The Collaborative Adventure Mobility Platform could create a compound virtually anywhere and could easily handle the rigors of life in the wilderness. This speaks to a desire amongst consumers to comfortably explore nearby areas and communities rather than going overseas.
Off-Road Campsite Solutions
The Collaborative Adventure Mobility Platform is Expansive
Trend Themes
1. Overlanding Lifestyle - Brands can innovate by offering compact and convenient camping solutions for consumers who seek to explore nature on a regular basis.
2. Off-roading Vehicle Modification - There is a potential market for companies to offer modified off-roading vehicles for camping and overlanding purposes.
3. Open-concept Motorhome Experience - Brands can create camping solutions that provide an open-concept motorhome experience, offering sleeping quarters, kitchen amenities, and other essential amenities in a compact setup.
Industry Implications
1. Automotive - Automotive companies can develop and offer modified off-roading vehicles for camping and overlanding purposes.
2. Outdoor Recreation - Outdoor recreation companies can create and offer compact and convenient camping solutions for consumers who seek to explore nature on a regular basis.
3. Hospitality - Hospitality companies can tap into the camping and overlanding trend by providing unique accommodations in nature, offering convenient and comfortable amenities for travelers who desire to be close to nature.