Colgate-Palmolive Company unveiled the Colgate Illuminator in partnership with 3Shape. The exclusive software offers a tailored-to-patient teeth whitening tool for use in dental clinics across the United States.
Dentists can better predict the patient's appearance after a teeth whitening procedure with digital dentistry 3D scanner software. The tool enables more accurate consultations to increase patient care. Colgate Illuminator shows personalized results for consumers of Colgate's high-impact teeth whitening product, the Colgate Optic White Professional. Dentists can access the tool through 3Shape Unite, a digital dentistry platform. Each patient is then provided with a scan that portrays the procedure's outcome by comparing the patient's existing teeth. Overall, the tool alleviates the guesswork associated with whitening treatments.
Predictive Teeth Whitening Tools
Colgate Illuminator Simulates the Patient's Teeth Whitening
Trend Themes
1. Personalized Teeth Whitening - The technology allowing for tailored teeth whitening increases the patient's comfort and satisfaction, providing an opportunity for personalized dental care.
2. Digital Dentistry - The use of digital dentistry software in teeth whitening treatments provides a disruptive innovation opportunity for the dental industry, increasing accurate consultations and reducing guesswork.
3. Predictive Healthcare Tools - Predictive teeth whitening tools showcase how healthcare professionals can utilize predictive analytics to offer personalized services and improve patient satisfaction.
Industry Implications
1. Dentistry - Dentistry industry professionals can capitalize on digital dentistry innovations to provide personalized consultations and high-quality services that offer a better patient experience.
2. Consumer Goods - Consumer goods companies can explore personalized teeth whitening tools that offer greater customization for the consumer, providing opportunities for product differentiation.
3. Digital Healthcare Platforms - The development of digital healthcare platforms that incorporate predictive analytics tools provides an opportunity to revolutionize patient care and enhance clinical outcomes.