The Coldpress juice shots are a new range of health-focused refreshments for consumers to enjoy as part of their lifestyle to boost their intake of nutrients and more.
The shots come in two flavors to enjoy including Turmeric Hot Shot and Apple Ginger, which both come in 150ml shots and are priced between £1.50 and £2 each. Set to launch in the UK in April, the shots are packed with nutritional benefits to help consumers easily and deliciously access them whenever they need a quick boost.
Founder Andrew Gibb commented on the new Coldpress juice shots saying, "…as a business that puts democratising top-tier juice at the very heart of its agenda, we just couldn’t help thinking that paying £2 for a 60ml shot was a major barrier to increasing category penetration and allowing more fine juice enthusiasts into the shots fold. At a time of spiralling food and drink costs, we wanted to give the health-conscious juices category a shot in the arm."
Cold-Pressed Juice Shot Ranges
Coldpress Juice Shots Come in Two Flavors
Trend Themes
1. Affordable Cold-pressed Juice Shots - Opportunity for disruptive innovation in the cold-pressed juice market by providing affordable and nutrient-dense shots to health-conscious consumers.
2. Flavorful Health Shots - Opportunity for disruptive innovation by creating new and unique flavors for cold-pressed juice shots to attract more consumers interested in trying health-focused beverages.
3. Convenient Nutrient Boost - Opportunity for disruptive innovation by developing new ways to deliver a convenient and quick nutrient boost to busy consumers through cold-pressed juice shots.
Industry Implications
1. Juice and Smoothie Bars - Juice and smoothie bars can capitalize on the trend of affordable cold-pressed juice shots by offering their own versions to attract health-conscious customers.
2. Online Retail - Online retailers can take advantage of the trend of flavorful health shots by selling unique cold-pressed juice shots that are not available in physical stores.
3. Fitness Industry - Fitness companies can collaborate with cold-pressed juice shot companies to offer convenient and nutritious options to their customers post-workout or during their classes.