La Presserie, a brand that's best known for its cold-pressed, plant-powered juices, smoothies and dressings, ventured into a new area with the launch of its Cold Pressed Cocktail Mixers. This line of fresh-frozen mixers are made with the ingredients that the brand knows best: raw, cold-pressed fruits, vegetables and herbs. Free from artificial colors, flavors and preservatives, each mixer bottle is ready to pour over ice and make two mocktails or cocktails, when a splash of alcohol is added.
The vibrant variety of all-natural Cold Pressed Cocktail Mixers includes simple solutions for making cosmos, mojitos, palomas, margaritas and more. This SIAL 2023 Innovation Award Winner taps into several consumer desires, including creative non-alcoholic alternatives, natural refreshments and clean-label products.
Cold-Pressed Cocktail Mixers
La Presserie's Mixers Make Quick, Fresh Cocktails & Mocktails
Trend Themes
1. Cold Pressed Cocktail Mixers - Disruptive innovation opportunity: Catering to consumer demands for natural refreshments and clean-label products with creative non-alcoholic alternatives.
2. Plant-powered Juices - Disruptive innovation opportunity: Expanding the brand's offerings by leveraging the popularity of cold-pressed, plant-powered juices to create new product lines.
3. Fresh-frozen Mixers - Disruptive innovation opportunity: Capitalizing on the convenience and demand for ready-to-use mixers made with fresh, raw ingredients in the cocktail industry.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Introducing innovative and natural cocktail mixers to the beverage industry, catering to consumers looking for healthier options.
2. Food - Disruptive innovation opportunity: Leveraging the brand's expertise in cold-pressed fruits, vegetables, and herbs to expand into the food industry with clean-label dressings and other plant-powered food products.
3. Hospitality - Disruptive innovation opportunity: Meeting the demand for creative and natural cocktail options in the hospitality industry by offering easy-to-use, high-quality mixers that cater to both alcoholic and non-alcoholic preferences.