Preparing a perfect cup of coffee requires just the right water and Loco Coffee Co. is introducing a unique product that swaps out regular water for a more interesting two-ingredient combination of cold brew coffee and maple water. The canned beverage boasts 200 milligrams of caffeine, which is equivalent to more than two cups of coffee, and it shares the simple, naturally sweet and refreshing taste of maple water.
Beyond offering cans of cold brew with a splash of milk, beverage brands are offering unique infusions with a variety of alternative milk products or other flavorful liquid bases—especially as health-conscious consumers have already become familiar with flavorful products like maple or birch water as standalone beverages.
Maple Water Cold Brews
Loco Coffee Co.'s Canned Beverage Combines Cold Brew Coffee & Maple Water
Trend Themes
1. Infused Beverages - There is an opportunity for beverage brands to creatively infuse their products with alternative milk products or flavorful liquid bases.
2. Alternative Milks - Health-conscious consumers are open to trying alternative milks as standalone beverages, presenting an opportunity for innovative milk-based products.
3. Flavorful Water - Maple water and birch water have gained popularity as standalone beverages, suggesting a potential market for other flavorful water options.
Industry Implications
1. Beverage Manufacturing - Beverage companies can explore new product development and partnerships to incorporate infused beverages into their offerings.
2. Dairy Substitutes - The growing interest in alternative milks presents an opportunity for the dairy substitute industry to develop innovative and appealing products.
3. Bottled Water - The success of flavored water products like maple water and birch water paves the way for disruptive innovation in the bottled water industry.