Australian eyewear maker COLAB is attempting to pump up Americans for their U.S. launch with the COLAB Summer 2011 Lookbook. This lookbook features paint-covered models sporting the brands shades that are set to drop in America this summer.
I really like the direction that COLAB Summer 2011 Lookbook took. Covering their models faces in paint and stripping away all of their clothing really helps to keep your attention on the face and accompanying sunglasses.
Paint-Splashed Sunglasses
The COLAB Summer 2011 Lookbook Previews the Brand's U.S. Debut
Trend Themes
1. Personalized Eyewear - Opportunities exist for eyewear brands to personalize their products by offering customizable paint and color options.
2. Eco-friendly Sunglasses - Sustainability is becoming increasingly important in the fashion industry, and there is potential for eyewear companies to disrupt the market by offering eco-friendly options.
3. Augmented Reality Try-on - A potential for eyewear companies to use augmented reality to allow consumers to try on sunglasses virtually before making a purchase, increasing the likelihood of a sale.
Industry Implications
1. Fashion - The fashion industry has the opportunity to incorporate personalized, sustainable, and technologically advanced eyewear in their collections for the upcoming seasons.
2. Eyewear - Eyewear companies can use the current trend of personalization to create customizable options for consumers and offer augmented reality try-on experiences as a way to stand out in the industry.
3. Social Media Marketing - The paint-splashed sunglasses trend can be used by marketing teams as a way to create buzz and generate user-generated content on social media platforms.