The Arby's Coke Float is a new offering from the QSR brand that celebrates the company's official switch from PepsiCo beverages to Coca-Cola drinks, which will come as welcome news to Coke fans. The drink is created with Coca-Cola that has been topped with the brand's vanilla shake, which takes the place of traditional ice cream because the chain doesn't offer such menu items. This creates a different kind of flavor and texture experience that will likely be a favorite amongst consumers looking for an alternative drink to enjoy with their meal this summer.
The Arby's Coke Float will be available for a limited time to help drive awareness of the brand's larger shift towards Coca-Cola branded drinks, which includes both sparkling and non-sparkling refreshments.
Branded Celebratory Soda Drinks
The Arby's Coke Float Celebrates the Brand's Switch from PepsiCo
Trend Themes
1. Celebratory Soda Drinks - Opportunity to create unique and limited-time beverage offerings to celebrate brand milestones.
2. QSR Brand Switch - Opportunity for quick-service restaurants to leverage drink shifts as a promotion to attract new customers.
3. Alternative Beverage Options - Opportunity to offer non-traditional drink alternatives for consumers seeking unique flavor experiences.
Industry Implications
1. Beverage - Opportunity for beverage companies to collaborate with brands for exclusive celebratory drink offerings.
2. Quick-service Restaurants - Opportunity for quick-service restaurants to partner with beverage brands to promote new drink options.
3. Foodservice - Opportunity for foodservice providers to offer innovative and unique beverage options to enhance the dining experience.