Super Bowl Sunday is quickly approaching and everybody is getting in on the party including the Coke bears. That's right, the Coke bears will be watching the Super Bowl in real-time with the rest of the world.
The Coke bears' live reactions will be shown on a Facebook mini-site. With all eyes watching the Super Bowl (most for the football, but some for the ads), this marketing campaign is sure to be a hit.
One bear is wearing a red and white scarf for the Patriots in the featured television spot, while the other bear sports grey and blue scarf in support of the Giants. Who are you betting on for the big win?
Polar Bear Football
The Coke Bears Will be a Part of the Super Bowl Action
Trend Themes
1. Real-time Marketing - Using real-time events like the Super Bowl to create more engagement with a brand.
2. Interactive Marketing - Create interactive marketing campaigns that increase consumer engagement and brand loyalty.
3. Social Media Marketing - Leveraging social media platforms to reach and engage with younger demographics.
Industry Implications
1. Beverage Industry - Using marketing campaigns with cute animal mascots to attract consumers to buy soda.
2. Advertising Industry - Developing more engaging and interactive ad campaigns that offer a unique experience.
3. Sports Industry - Capturing the attention of sports fans amidst the events that surround a major sporting event like the Super Bowl.