Hong Kong-based company ConnecteDevice released two versions of the Cogito smartwatch—a classic dress watch and a more youthful, fun-loving design—in a bid to appeal to as wide a market as possible.
The smartwatch can be used in conjunction with an iOS or Android app via a Bluetooth 4.0 connection.
One common concern with smartwatches is that their displays might get too cluttered with information, text and icons. To combat this, the Cogito smartwatch’s digital display only becomes visible when a notification is received from a paired smartphone. Users can customize which alerts can be sent to the watch, and can even see who they are receiving calls or text messages from.
The Cogito smartwatches are powered by a replaceable button-cell battery, negating the need for a wall outlet. The battery is claimed to be good for one year of use. The smartwatch itself will retail from around $180.
Elegant Minimalist Smartwatches
The Cogito Smartwatch Display Pops Up When You Get a Notification
Trend Themes
1. Minimalist Smartwatches - Minimalist design combined with basic notification features will continue to appeal to consumers who want a traditional watch with some smartwatch functionality.
2. Customizable Notifications - The ability to control which notifications alert the wearer and avoid an overwhelmed display will be sought out by consumers looking for a more streamlined wearable experience.
3. Button-cell Battery-powered Wearables - The use of replaceable button-cell batteries in wearables reduces the environmental impact of e-waste and provides a convenient alternative to the need for frequent charging.
Industry Implications
1. Fashion - The elegant, classic design of the Cogito Smartwatch will appeal to the fashion industry as an accessory that complements an outfit.
2. Technology - As a technologically advanced device, the Cogito Smartwatch will disrupt the wearable technology market, particularly given its long battery life.
3. Sustainability - The use of replaceable button-cell batteries in the Cogito Smartwatch highlights the wearable industry's commitment to sustainability and reducing e-waste.