Krispy Kreme is a destination for both donuts and coffee, but the chain is now making it easy for consumers to satisfy their desire for sweets and coffee at once—and at home—with an all-new Coffee Spread.
The Krispy Kreme Coffee Spread in Caramel Macchiato is a blend of coffee and hazelnut flavors, making the product comparable to a Nutella spread that has been enriched with coffee. Now that the product has been unveiled at the 2017 Sweets & Snacks Expo, this product will be appearing on store shelves later this year.
In the product, premium Arabica coffee is used to achieve an authentic coffee flavor. With the rise of global coffee culture, brands across multiple industries are choosing to infuse their products with the real coffee for added taste, scent and interest.
Caffeinated Hazelnut Spreads
Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
Trend Themes
1. Caffeinated Spreads - Food industry companies can consider incorporating caffeinated spreads to their product lines to offer unique and convenient options to consumers.
2. Infused Products - Brands can explore the possibility of infusing real coffee into their products to add flavor and appeal to the rising global coffee culture trend.
3. Coffee-flavored Treats - More companies can consider offering coffee-flavored treats similar to Krispy Kreme's Coffee Spread to meet consumers' desire for sweets combined with the popularity of coffee.
Industry Implications
1. Food - Food industry companies can look into creating innovative products such as caffeinated spreads to appeal to consumers' changing tastes.
2. Beverage - Beverage companies can explore the trend of incorporating real coffee into their products to create unique flavor profiles.
3. Snack - Snack companies can consider incorporating coffee-flavored treats to their product lines to offer consumers a unique twist on their favorite snacks.