It seems extremely modern to sell java in aluminum cans, yet Coffee & Soul packaging also has a distinctly nostalgic look about it. Serbian graphic designer Tamara Vujicic has rebranded the popular caffeine-rich beverage to embody some appealing features to the contemporary consumer.
There were soft drinks and beer and now energy drinks sold in cans. These represent a convenience and an accessibility that is not really available in your cup of Joe to-go. The line of nine different brews offers ready-made drinks that you don't have order specially and wait for the barista to whip up.
But the imagery applied by the designer to her 'Tin' project has a more historical flavor about it. Whether it's early car carriages, flying contraptions or telephone booths on the label, Coffee & Soul packaging romantically alludes to a bygone era to reference the timeless appreciation of the strong ground bean beverage.
Canned Cuppa Branding
Coffee & Soul Packaging is a Blend of Old and New Merchandizing
Trend Themes
1. Canned Coffee - Opportunity for disruptive innovation in creating new flavors and unique packaging designs for canned coffee products.
2. Convenience Packaging - Opportunity for disruptive innovation in developing new packaging formats that provide convenience and accessibility for on-the-go coffee consumption.
3. Nostalgic Branding - Opportunity for disruptive innovation in utilizing nostalgic design elements to create emotional connections with consumers and differentiate coffee brands.
Industry Implications
1. Beverage Packaging - Opportunity for disruptive innovation in creating innovative packaging solutions for canned coffee and other beverages.
2. Coffee Retail - Opportunity for disruptive innovation in the coffee industry by incorporating ready-made canned coffee products into the retail market.
3. Graphic Design - Opportunity for disruptive innovation in graphic design by using historical elements and nostalgic branding to create visually appealing packaging for various products.