Coca-Cola recently announced that its '&Drip' coffee machine will launch in Japanese markets. The coffee machine implements technology that is able to keep oxygen levels in the pods under 1%. This means that the machine is able to produce extremely fresh coffee. The machine was designed by Nendo and it is being sold to consumers through a partnership with Makuake. Currently, the machine has been sold over 400 times.
The unit is priced at ¥13,800 JPY, or $130 USD, and 12 pods for the machine cost ¥740 JPY, or $7 USD. The coffee machine will be available to consumers in Japanese markets from Amazon, Rakuten, as well as Tsutaya Electronics, beginning on December 6th.
Beverage-Branded Drip Coffee Makers
Coca-Cola Created a Coffee Machine for Japanese Markets
Trend Themes
1. Beverage-branded Coffee Machines - Innovation opportunity for beverage companies to tap into the coffee market by creating their own coffee machines.
2. Freshness Technology - Investment opportunity in developing technology to keep oxygen levels in coffee pods under 1% to maintain coffee freshness.
3. Partnerships and Diversification - Opportunities for partnerships and diversification in the beverage industry by expanding into the coffee machine market.
Industry Implications
1. Beverage - Beverage companies have an opportunity to expand their offerings by creating and marketing their own branded coffee machines.
2. Technology - Investments in the development of freshness technology to enhance the quality of coffee products.
3. Retail - Retailers and ecommerce platforms can expand their product offerings by providing coffee machines to customers.