The Coffee Lounge was created to bring coffee lovers and roasters together in an online setting. The small appliance brand, De'Longhi Australia, created a platform to help educate and support consumers looking to learn more about coffee culture.
George O'Neil, marketing director at De'Longhi, explains that "while lockdowns around the country limit how far we can travel at the moment, we want to be able to support roasters across the country with the launch of this new website." The company's goal is to support the coffee industry by providing ample content regarding artisan blends.
Consumers can answer a one-minute gamified quiz to help create personalized recommendations while using the online platform. The Coffee Lounge also includes recipes, tips, and coffee news.
Virtual Coffee Platforms
De'Longhi Launched an Online Coffee Lounge for Roasters and Coffee Lovers
Trend Themes
1. Virtual Coffee Platforms - The trend of creating online platforms to bring coffee lovers and roasters together is on the rise, providing opportunities for companies to create unique and engaging platforms.
2. Gamified Recommendations - The use of gamification to provide personalized recommendations for coffee lovers is becoming popular, offering opportunities for companies to innovate and develop new ways to engage with customers.
3. Artisan Coffee Education - The trend of providing ample content regarding artisan blends and coffee culture can help companies differentiate their offering and provide value to consumers.
Industry Implications
1. Small Appliance - Small appliance brands can capitalize on the trend of virtual coffee platforms to create unique and interactive experiences for coffee lovers and differentiate their offerings from competitors.
2. Coffee Roasting - Coffee roasting companies can leverage virtual coffee platforms to promote their products and educate consumers about the unique blends and flavors they offer.
3. Coffee Retail - Coffee retailers can use virtual coffee platforms to engage with their customers, provide personalized recommendations, and promote their products and services in new ways.