Natural Dog Coffees

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Shoo's Rooffee is a Coffee for Dogs Made Out of Roots and Vegetables

The company behind crossbreed hygiene products and vegan dog grooming kits is hoping to release the world's first coffee for dogs. Currently crowdfunding on Kickstarter, Rooffee by Shoo doesn't contain any herbicides, mold, pesticides, toxins or other harmful ingredients. Described as a "wild Nordic biohack for dog's morning routine," the all-natural product is a root drink for man's best friend.

The ASPCA warns dogs should never be given coffee, but Rooffee is more of a vegetable and root-based tea that is supposed to be safe for canines to consume. The coffee for dogs is made up of ingredients including dandelion root, burdock root, carrot seed, hawthorn seed and chicory root, which are meant to offer health benefits like improved digestion, a stronger heart and anti-aging.
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3. Healthy Living Industry - Disruptive innovation opportunity: Introduce pet products that align with the health and wellness trends of the human population, offering a holistic approach to pet care.

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