Leo Burnett decided to give a regular coffee dispenser a complete makeover in the UK.
To promote the brand Kenco Millicano, Leo Burnett came up with the idea of Kenneth the talking vending machine, who gave out free coffee to passersby. However, in order to receive their free hot beverage, individuals had to listen to the commands of Kenneth. Certain requests included standing on one foot, yelling profusely and giving him a hug. For a free drink, these demands were not too high.
Elise Ho discusses the interesting coffee dispenser in her Trend Hunter interview. She also defines cool as anything that is weird and unusual.
To hear more from Elise, you can check out her interview on Kenneth, a talking coffee dispenser with a whole lot of character.
Verbal Vending Machines
Elise Ho Discovers an Interactive Coffee Dispenser with a Sense of Humor
Trend Themes
1. Interactive Vending Machines - The integration of technology and humor to create a unique vending experience.
2. Experiential Marketing - Engaging customers through interactive and unusual branding campaigns.
3. Brand Personality - Developing a strong personality for a brand through creative campaigns and unique interactions with customers.
Industry Implications
1. Food and Beverage - Innovative marketing campaigns in the food and beverage industry can create a memorable customer experience.
2. Advertising - Creative branding campaigns that go beyond traditional advertising methods.
3. Retail - Interactive and engaging customer experiences can be implemented in retail environments to increase brand awareness and customer loyalty.