Most Wi-Fi networks are named somewhat arbitrarily, but Holland's CoffeeCompany chain has named their free Wi-Fi networks with a specific goal in mind: To double as shockvertising.
The names of CoffeeCompany Wi-Fi networks aren't terribly offensive, but with names like "BuyCoffeeforCuteGirlOverThere?" and "BuyAnotherCupYouCheapskate," they're sure to draw attention.
The campaign was created by CoffeeCompany in conjunction with the THEY Amsterdam ad agency.
Implications - Consumers are bombarded with messages left, right and center. To differentiate your business from the competition, a great route to take could be shockvertising. While possibly controversial, this form of advertising can really strike an emotional chord with consumers and spark calls to action that result in profit.
Wi-Fi Coffee Shop Ads
The 'BuyAnotherCupYouCheapskate' Network is Always Free
Trend Themes
1. Shockvertising - Using controversial and attention-grabbing advertising techniques to differentiate businesses and provoke consumer action.
2. Attention-grabbing Wi-fi Naming - Naming Wi-Fi networks with provocative and humorous names to draw attention and enhance brand awareness.
3. Emotional Advertising - Creating advertising campaigns that aim to strike an emotional chord with consumers, leading to increased engagement and profitability.
Industry Implications
1. Coffee Shop - Coffee shops can leverage shockvertising and attention-grabbing Wi-Fi naming strategies to enhance their brand image and attract more customers.
2. Advertising and Marketing - The advertising industry can explore the potential of shockvertising and emotional advertising to create impactful campaigns for their clients.
3. Hospitality and Food Services - The hospitality industry, including restaurants and cafés, can adopt attention-grabbing Wi-Fi naming to add a fun and memorable element to their customer experience.