Nike introduces a Coffee colorway of the iconic Air Mac 97 sneaker model. The shoes are detailed in a dark brown hue and made with supple materials to bring forth the textures of the shoe. Most of the upper is made up of a hazel brown color that is constructed using both suede and leather mesh materials.
As a touch of contrast at first glance, the shoes sit on top of a cream tonal midsole foundation. Branding details can be seen in the form of the classic Swoosh in a small iteration at the top of the shoe in red on top of a brown leather patch. The rest of the shoe include tonal laces, thick suede paneling, and a small cat in a mug visual at the insole.
Beverage-Inspired Tonal Sneakers
Nike's Air Mac 97 Sneakers get a Coffee Colorway Design
Trend Themes
1. Beverage-inspired Sneakers - Opportunity for footwear brands to collaborate with popular beverage companies and create unique sneaker designs.
2. Tonal Colorways - Potential for product differentiation by using monochrome color schemes in various industries beyond fashion, such as technology or home decor.
3. Sustainable Sourcing & Manufacturing - Trend towards using eco-friendly materials and processes in the fashion industry could expand to other industries as well.
Industry Implications
1. Fashion/apparel - Opportunity for fashion brands to capitalize on the trend of tonal colorways and beverage-inspired designs in their product lines.
2. Beverage - Potential collaboration opportunity for beverage companies to create limited edition sneaker designs to further brand exposure.
3. Technology - Opportunity for tech companies to utilize the trend of tonal colorways in their product designs for greater aesthetic appeal.