India's Coffee By Di Bella in Mumbai is now serving a decadent beverage called the 'Gold and Diamond Cappuccino,' which is topped with edible glitter. As well as adding an eye-catching look to the cappuccino drink, the glitter is also said to enhance the texture of the beverage by making it creamier.
A year ago, the average consumer became interested in taking on the role of a foodie by exploring bold new flavor combinations. Now, many consumers are being driven to try new and unusual food and beverage items that are driven by aesthetics rather than taste. At the same time, the edible glitter beverage appeals to consumers who are still fixated on getting a taste of rainbow-colored, unicorn-inspired, fantastical beverages that look like anything but one's standard coffee order.
Edible Glitter Cappuccinos
India's Coffee By Di Bella Serves a 'Gold and Diamond Cappuccino'
Trend Themes
1. Edible Glitter Beverages - As consumers continue to seek out unique and Instagram-worthy drinks, there is an opportunity for coffee shops and specialty beverage companies to create new products like edible glitter beverages that provide a visually stunning experience for customers.
2. Aesthetic-driven Food and Beverage Industry - As more consumers prioritize the look and presentation of their food and beverages, there is an opportunity for companies in the food and beverage industry to innovate with visually appealing products like the 'Gold and Diamond Cappuccino'.
3. Texture-enhancing Additives - After the success of edible glitter in drinks, there is an opportunity for companies to explore other texture-enhancing additives that provide a unique sensory experience for consumers.
Industry Implications
1. Coffee Shops - As coffee drinkers continue to seek out unique experiences, coffee shops can explore innovative ways to differentiate their offerings, such as by adding glitter to their cappuccinos.
2. Specialty Beverage Companies - As consumers demand ever-more exciting and unique drinks, specialty beverage companies can create new products to meet these needs, such as drinks with edible glitter that enhances the texture of the drink.
3. Event Planning and Catering - Event planners and caterers can differentiate their offerings by incorporating visually stunning and Instagram-worthy drinks like the 'Gold and Diamond Cappuccino' into their menus.