VOCO is a better-for-you, ready-to-drink coconut water cocktail that puts a fresh spin on vodka and soda water. The pre-mixed cocktail boasts hints of coconut water and natural fruit flavor to create refreshing varieties like Lime, Pineapple and Passionfruit.
The products come in at 100 calories per 12-ounce can and they appeal to mindful drinkers who are uncompromising when it comes to quality and taste. The single-serve beverage is not just low in calories but also gluten-free, low-ABV, and low-sugar.
As the wellness industry is booming, people are dedicated to making healthier choices and that includes more mindful drinking habits. From low-alcohol cocktails to recreated cocktails with better-for-you ingredients, consumers are choosing moderation that allows for depth of flavor.
Coconut Water Cocktails
VOCO is a Better-for-You Cocktail Made for Mindful Consumers
Trend Themes
1. Better-for-you Cocktails - There is an opportunity for beverage companies to create cocktails with better-for-you ingredients in response to the growing demand for mindful drinking habits.
2. Low-abv Drinks - Beverage companies can take advantage of the trend of low-alcohol drinks by creating unique and flavorful options with lower alcohol content.
3. Healthy Alternatives - Food and beverage companies have the chance to provide healthy and better-for-you alternatives to popular drinks and cocktails, such as coconut water cocktails.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to innovate by creating healthier and better-for-you drink options that cater to the growing demand for mindful drinking habits.
2. Health and Wellness Industry - The health and wellness industry can benefit from the trend of better-for-you cocktails by promoting them as low-calorie and healthy options for consumers.
3. Hospitality Industry - Bars and restaurants can cater to the growing demand for low-alcohol and healthy drink options by including better-for-you cocktails like VOCO in their menus.