At Natural Foods Expo West 2017, Wonder Fuel introduced the world to its unique new coconut drinks, which are specifically branded as "coconut oil MCT superdrinks." These beverages feature medium-chain triglycerides as a means of helping consumers to boost mental clarity, energy and more.
The beverages available from Wonder Fuel include options with and without caffeine, such as one caffeine-free option in a base of coconut milk and others that blend MCT oil with cold brewed coffee or cold brewed mocha.
While many consumers have been conditioned to be wary of fat, some health-conscious individuals are beginning to see the benefits of adding foods and beverages with full, healthy fats to their diets. MCT oil derived from dairy fat or other plant-based oils is a term that's now appearing front and center on many new products.
Full-Fat Coconut Drinks
Wonder Fuel's Beverages Blend Coffee and MCT Oil
Trend Themes
1. Full-fat Coconut Drinks - Exploring the trend of full-fat coconut drinks that incorporate medium-chain triglycerides (MCT) for boosting mental clarity and energy.
2. Health-conscious Fats - Examining the trend of health-conscious individuals adding full, healthy fats to their diets and how it's influencing food and beverage choices.
3. MCT Oil - Considering the rising popularity of MCT oil derived from dairy fat or plant-based oils and its integration into various products.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of full-fat coconut drinks with MCT oil to offer innovative and functional beverages that cater to health-conscious consumers.
2. Health Food Industry - Health food companies have the opportunity to create products that promote the benefits of incorporating full, healthy fats into diets and appeal to health-conscious individuals.
3. Alternative Ingredients Industry - The alternative ingredients industry can explore the use of MCT oil derived from various sources to develop innovative products that cater to the demand for health-conscious fats.