Weller is a new snack brand that hopes to make its mark on the world of healthy eating with its coconut bites, which are enriched with hemp extract.
Each coconut bite—available in flavors like Original, Caramel and Chocolate—will include five milligrams of hemp extract to create what the brand calls "stressfighters and the superhero of the snack aisle." Hemp extract has the potential to ease anxiety, reduce stress and fight inflammation in the body, which makes these snacks focused on function over than flavor.
In the future, Weller plans to launch other wellness-centric snack products, but the inclusion of hemp extract will remain a staple for the brand. For now, the brand plans to develop its business online, as an ecommerce shop provides the opportunity to educate consumers who are new to the benefits of hemp.
Hemp-Enriched Coconut Bites
Weller's Bites with Hemp Extract Help to Reduce Stress & Inflammation
Trend Themes
1. Healthy Snack Alternatives - The rise of hemp-enriched coconut bites presents a disruptive innovation opportunity for the healthy snack industry to create functional, nutritious and convenient options for consumers.
2. Functional Ingredients - The inclusion of hemp extract in coconut bites opens up disruptive innovation opportunities for ingredient suppliers and food manufacturers to develop new functional products with added health benefits.
3. Educating Consumers About Hemp Benefits - The online business model of Weller provides a disruptive innovation opportunity for the education industry to create informative content and resources to educate consumers about the potential benefits of hemp extract.
Industry Implications
1. Healthy Snack Industry - The hemp-enriched coconut bites trend presents a disruptive innovation opportunity for the healthy snack industry to expand its product offerings and target health-conscious consumers seeking functional snacks.
2. Ingredient Suppliers - The demand for hemp extract in food products creates a disruptive innovation opportunity for ingredient suppliers to develop and supply functional ingredients to meet the growing market needs.
3. Education Industry - The rise of hemp extract products provides a disruptive innovation opportunity for the education industry to create educational materials, courses, and resources to inform and educate consumers about the benefits and proper usage of hemp.