Many consumers choose their wine based on the label, which is why Cocomero Rosé's new scratch-n-sniff packaging is a total game-changer for indecisive drinkers. Not only does the label feature an adorable assortment of cartoon flowers and watermelons, but it smells just like the fruit as well.
Cocomero -- which translates into watermelon in Italian -- is a new rosé that boasts summery notes of rhubarb, honeysuckle, and watermelon. The fruity new wine is described as "refreshing, bright, crowd-pleaser," making it a perfect summer sipper. Of course, all of this is conveyed through the clever scratch-n-sniff label, which emits a light, watermelon scent when scratched.
With so many rosés on the market, Cocomero's interactive scratch-n-sniff packaging helps the bottle stand out among the other pretty pink offerings on store shelves.
Scratch-n-Sniff Rosé Bottles
Cocomero Rosé's Label Smells Just Like Watermelons
Trend Themes
1. Interactive Packaging - The scratch-n-sniff label on Cocomero Rosé's bottles demonstrates the trend of using interactive packaging to engage consumers on a sensory level.
2. Personalized Labeling - Cocomero Rosé's unique label design and aroma aligns with the trend of personalized branding, allowing consumers to connect with the product emotionally.
3. Sensory Marketing - The scratch-n-sniff packaging of Cocomero Rosé explores the trend of sensory marketing, appealing to consumers' sense of smell to create a memorable experience.
Industry Implications
1. Wine & Spirits - The wine and spirits industry can adopt scratch-n-sniff labels to differentiate their products and create a more engaging experience for consumers.
2. Food & Beverage - Food and beverage brands can incorporate scratch-n-sniff packaging to entice consumers and establish a strong connection between scent, taste, and product.
3. Marketing & Advertising - The marketing and advertising industry can utilize the trend of sensory marketing by creating interactive campaigns that evoke specific sensory experiences, like scratch-n-sniff.