These 'Cocoa Plus' chocolate bars feature a range of flavors and packaging that is exceptionally simple in its design.
The company is based in the United Kingdom and is the first of its kind. Most people do not consider chocolate as synonymous with nutrition, despite common knowledge that very dark chocolate in tiny quantities could be beneficial to people's health. Cocoa Plus changes that fact by packing its chocolate bars with plenty of protein in order to appeal to health-conscious consumers that are looking for something to indulge in. Flavors in the collection include a plain, an 'Orange Crisp' and a 'Mint Crisp.' The packaging itself is extremely simple, with just vivid colors and very minimal labeling informing consumers of its contents.
This collection of chocolate bars maintains a conservative design in order for its beneficial ingredients to be viewed more credibly.
Protein-Infused Chocolate Bars
'Cocoa Plus' Uses Simple Branding to Convey Its Message
Trend Themes
1. Protein-infused Chocolate Bars - Creating chocolate bars with added protein to appeal to health-conscious consumers.
2. Simple Packaging Design - Using minimal labeling and vivid colors to convey the brand message.
3. Functional Food - Expanding the market for nutrition-focused and indulgent food products.
Industry Implications
1. Food and Beverage - Opportunity for companies to innovate with functional food products.
2. Health and Wellness - Meeting the demand for healthier indulgent snack options.
3. Packaging Design - Providing innovative packaging solutions to focus on simplicity and product benefits.