Saintly launched a range of cocktail-style hard seltzers that are full of flavor yet free from sugar and carbs. With just 76 calories per serving, the cocktail-inspired hard seltzers share a light and refreshing way to enjoy flavors like The Faithful Ginger Mule, Glory be Grapefruit Margarita, Almighty Mojito and Paradise Passionfruit Martini. Kieron Barton co-founder of Saintly, says "With the growing demand for both cocktails and Saintly Hard Seltzer, we were inspired to combine the two by launching a premium 5% ABV cocktail range featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist."
The uncompromising hard seltzers tap into the demand for certain tastes without gluten, carbs and sugar, and with minimal calories. These fun and all-natural flavors can be found in variety packs that play up the heavenly nature of the canned beverages.
Cocktail-Style Hard Seltzers
Saintly Puts Its Own Spin on Margaritas, Ginger Mules & More
Trend Themes
1. Cocktail-style Hard Seltzers - The combination of cocktails and hard seltzers provides an opportunity for companies to offer low-calorie yet flavorful beverages.
2. Sugar-free Alcoholic Beverages - The demand for drinks without sugar or carbs continues to grow, creating the opportunity for companies to create more variety in this market.
3. Natural Flavors - Consumers are seeking all-natural flavors in their beverages, creating an opportunity for companies to offer clean label options in the hard seltzer market.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can create healthier, low-calorie options in the hard seltzer market.
2. Canned Beverage Manufacturing - Manufacturers of canned beverages can capitalize on the trend of cocktail-style hard seltzers to offer a variety of flavors.
3. Clean Label Industry - The clean label industry could innovate by offering all-natural options for flavored alcoholic beverages.