Saintly launched a range of cocktail-style hard seltzers that are full of flavor yet free from sugar and carbs. With just 76 calories per serving, the cocktail-inspired hard seltzers share a light and refreshing way to enjoy flavors like The Faithful Ginger Mule, Glory be Grapefruit Margarita, Almighty Mojito and Paradise Passionfruit Martini. Kieron Barton co-founder of Saintly, says "With the growing demand for both cocktails and Saintly Hard Seltzer, we were inspired to combine the two by launching a premium 5% ABV cocktail range featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist."
The uncompromising hard seltzers tap into the demand for certain tastes without gluten, carbs and sugar, and with minimal calories. These fun and all-natural flavors can be found in variety packs that play up the heavenly nature of the canned beverages.
Cocktail-Style Hard Seltzers
Saintly Puts Its Own Spin on Margaritas, Ginger Mules & More
Trend Themes
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Cocktail-style Hard Seltzers — The combination of cocktails and hard seltzers provides an opportunity for companies to offer low-calorie yet flavorful beverages.
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Sugar-free Alcoholic Beverages — The demand for drinks without sugar or carbs continues to grow, creating the opportunity for companies to create more variety in this market.
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Natural Flavors — Consumers are seeking all-natural flavors in their beverages, creating an opportunity for companies to offer clean label options in the hard seltzer market.
Industry Implications
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Alcoholic Beverages — The alcoholic beverage industry can create healthier, low-calorie options in the hard seltzer market.
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Canned Beverage Manufacturing — Manufacturers of canned beverages can capitalize on the trend of cocktail-style hard seltzers to offer a variety of flavors.
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Clean Label Industry — The clean label industry could innovate by offering all-natural options for flavored alcoholic beverages.