For National Margarita Day in February, Cointreau is operating a cocktail delivery service that will deliver bartenders straight to the doorsteps of drinkers. In partnership with high-end takeaway service Supper London, competition winners will be greeted by branded bikes dropping off a complimentary meal for two and a freshly shaken Cointreau margarita.
In addition to treating competition winners with this doorstep service, Cointreau is giving customers who place an order with the Supper London app the a complimentary cocktail pouch with a passion fruit margarita. There are also margarita kits and cocktails that can be conveniently ordered through bars across the nation.
Now that people are drinking more at home, the bar experience is being reinvented with new socially distant services, virtual events and apps to inspire creativity at home.
Doorstep Cocktail Services
Cointreau is Bringing National Margarita Day Experiences to Drinkers
Trend Themes
1. At-home Cocktail Services - There is an opportunity for businesses to provide cocktail delivery services to bring unique bar experiences to customers' doorsteps.
2. Virtual Mixology Events - Businesses can capitalize on consumers' desire for new experiences while staying home by offering virtual mixology events that teach customers how to make cocktails at home.
3. Convenient Cocktail Kits - With more people drinking at home, there is a demand for convenient cocktail kits that include all necessary ingredients and instructions for making cocktails at home.
Industry Implications
1. Food and Beverage Delivery Services - Companies in the food and beverage delivery industry can expand their offerings to include at-home cocktail delivery services.
2. Event Planning - Event planning companies can offer virtual mixology events as a unique and engaging option for clients seeking virtual event ideas.
3. Alcohol Retail - Alcohol retail businesses can capitalize on the demand for convenient cocktail kits by offering pre-made kits with all necessary ingredients and instructions.