For the holiday season, gin brand Tanqueray is launching a festive cocktail pop-up experience for a limited time in December that gives adults a unique way to find their perfect cocktail. The sensory experience involves having people get their "aura" read using facial recognition technology, which will then help to determine the cocktails that would be the most enjoyable to them.
The cocktail pop-up also includes an experience that measures brainwave activity to analyze the senses. From the secret bar to hidden rooms, there's plenty for people to explore and discover, including a library space where visitors will be able to get familiar with the botanical ingredients that are used to give the gin spirit its unique flavor. With the holiday season in mind, Tanqueray will also be offering gifts and gift wrapping services on-site.
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
Trend Themes
1. Facial Recognition Cocktails - Using facial recognition technology to analyze individuals' auras for personalized cocktail recommendations presents an opportunity for disruption in the hospitality industry.
2. Sensory Analysis - Integrating brainwave activity measurement and sensory analysis in cocktail experiences opens up possibilities for disruptive innovation in the food and beverage industry.
3. Immersive Pop-up Experiences - Creating immersive and interactive pop-up experiences, like Tanqueray's cocktail pop-up, offers a disruptive innovation opportunity for brands in the event planning and experiential marketing industries.
Industry Implications
1. Hospitality - Implementing facial recognition technology in the cocktail-making process can bring about disruptive innovation in the hospitality industry, providing personalized experiences based on individual auras.
2. Food and Beverage - Integrating brainwave activity measurement and sensory analysis into the creation of cocktails presents an opportunity for disruptive innovation in the food and beverage industry by offering unique taste experiences.
3. Event Planning and Experiential Marketing - Designing immersive and interactive pop-up experiences, like Tanqueray's cocktail pop-up, can lead to disruptive innovation in the event planning and experiential marketing industries, driving customer engagement and brand recognition.