The Coca-Cola Ice Bottle is an innovative creation that combines eco-friendliness with refreshment.
Created for the summer season, the bottles made entirely of ice debuted on a beach in the hot climate of the beautiful Cartagena in Colombia. Ogilvy & Mather were the creative masterminds behind the ingenious campaign.
According to Toxel blog, the "Coca-Cola label wrapped around the bottle will protect your hand and the bottle itself will melt away after you use it. No need to recycle." The Coca-Cola Ice Bottle was a success with a palpable enthusiasm from the public with people willing to pay a higher cost for the commodity of this refreshing packaging. The success of this campaign leaves me enthused for the release of this packaging in North America.
Frozen Coke Containers
The Coca-Cola Ice Bottle Makes for a Fascinating Alternative to Packaging
Trend Themes
1. Eco-friendly Packaging - Disruptive innovation opportunity: Developing sustainable packaging alternatives that eliminate the need for recycling.
2. Creative Marketing Campaigns - Disruptive innovation opportunity: Exploring innovative advertising strategies that captivate consumers and create excitement for new products.
3. Seasonal Product Offerings - Disruptive innovation opportunity: Introducing limited-time product variations to attract consumer interest and drive sales.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Designing packaging solutions that are environmentally friendly and cost-effective while maintaining product freshness.
2. Advertising and Marketing - Disruptive innovation opportunity: Leveraging creative campaigns and experiential marketing techniques to engage consumers and build brand loyalty.
3. Food and Beverage - Disruptive innovation opportunity: Introducing seasonal product offerings and exploring unconventional packaging methods to differentiate from competitors and attract new customers.