Design studio Bessermachen gave the new line of Coca Luxury Chocolates a personality boost through creative packaging design.
The chocolates come in 12 delectable flavors, each one very different from the rest, just like the differences between the characters of a story book. Because of their highly individual tastes and appearances, it only makes sense to give each type of chocolate its own personality. 'The King' has a gilded appearance, 'The Innocent' is coated in white powder, 'The Rebel' has a reddish appearance and so on. Each one comes with a quote suitable to its characteristics by a famous person in history. Each type comes in its own color of box.
Perhaps your favorite flavors from the Coca Luxury Chocolates say something about your own personality.
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
Trend Themes
1. Personality Packaging - Opportunity for companies to create unique packaging designs that provide a personalized experience for each consumer based on their preferences and personality.
2. Individualized Product Offerings - Opportunity for companies to offer highly individualized products with unique characteristics that cater to different target markets.
3. Celebrity Endorsement - Opportunity for companies to enhance their brand image by incorporating quotes from famous personalities onto the packaging of their products.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to enhance the customer experience through creative personality packaging.
2. Confectionery - Opportunity for the confectionery industry to create unique and personalized products using different flavors and colors with a focus on individuality.
3. Design and Marketing - Opportunity for design and marketing firms to collaborate with companies to create innovative packaging designs that resonate with consumers and enhance brand image.