Next month, Coca Cola will officially launch Diet Coke Plus (announced in December). The drink is actually going to be similar to the current Diet Coke, but it will be fortified with vitamins and minerals, meaning that people will have even more of a reason for diet than just wanting to cut down on calories: they can do it for their health. The drink is called DIET COKE PLUS , and it will be "the first nutrient-enhanced carbonated soda to be offered by a major brand" and will not replace the current Diet Coke, which is the best-selling sugar-free soda in the world.
And also this fall Pepsi will introduce a line of enhanced carbonated drinks called "Tava." And it also will be fortified with vitamins and minerals!
I never viewed soda as "healthy". Even diet drinks have an unthinkable amount of sodium, which for women, is a disaster for her line. Some may fall for this marketing campaign - but are they fooling themselves? Is Diet Coke Plus healty soft drink?
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
Trend Themes
1. Vitamins Enhanced Sodas - Opportunity to capitalize on the growing demand for healthier carbonated beverages by creating new lines of sodas fortified with vitamins and minerals.
2. Nutrient-enhanced Carbonated Sodas - Potential to disrupt the carbonated beverage industry by offering nutrient-enhanced sodas to meet the evolving consumer preferences for healthier options.
3. Health-conscious Beverages - Innovation opportunity for developing new drink options that cater to health-conscious consumers who seek both refreshment and nutritional benefits in their beverages.
Industry Implications
1. Beverage Industry - Opportunity for major beverage brands to expand their product offerings and tap into the market of health-conscious consumers by introducing nutrient-enhanced sodas.
2. Carbonated Beverage Industry - Disruptive potential to reshape the carbonated beverage industry by challenging the traditional perception of sodas as unhealthy and offering nutrient-rich alternatives.
3. Health and Wellness Industry - Innovation opportunity for the health and wellness industry to collaborate with soda manufacturers and promote the development of beverages that prioritize both taste and nutritional value.