Coast Packing, a Los Angeles-based animal fat shortenings supplier, is inviting consumers to let go of their fear of fatty foods by encouraging them to "praise the lard." The company has recently begun its 'Taste the Difference' campaign, which marks out over 50 restaurants in the Los Angeles area that use Coast Packing's lard or tallow in their dishes. The social media campaign challenges consumers to taste whether the restaurant has #LardOnTheMenu or #TallowOnTheMenu, with the goal of showing how delicious those healthy fats can be.
Though low-fat and no-fat foods have been de rigueur for decades, many nutritionists are coming to see the benefits of eating a reasonable portion of minimally processed animal fats. Coast Packing's lard and tallow give consumers just those fats while also dishing out delectable taste. The company's social media campaign is thus an effort to remove the stigma on fat and show its benefits.
Animal Fat-Tasting Challenges
Coast Packing is Challenging Consumers with 'Taste the Difference'
Trend Themes
1. Embracing Animal Fats - The trend of embracing animal fats challenges the perception of low-fat and no-fat foods, highlighting the benefits of eating minimally processed animal fats.
2. Social Media Campaigns - The trend of social media campaigns encourages consumer engagement and promotes the use of specific ingredients, such as Coast Packing's lard or tallow.
3. Health Conscious Nutrition - The trend of health-conscious nutrition recognizes the benefits of incorporating reasonable portions of animal fats into a balanced diet.
Industry Implications
1. Food Service Industry - The food service industry can leverage the trend of embracing animal fats by incorporating lard and tallow in their dishes to provide a unique and flavorful dining experience.
2. Marketing and Advertising Industry - The marketing and advertising industry can tap into the trend of social media campaigns by helping brands create engaging strategies that promote the use of specific ingredients and challenge consumer perceptions.
3. Nutrition and Wellness Industry - The nutrition and wellness industry can capitalize on the trend of health-conscious nutrition by educating consumers about the benefits of incorporating minimally processed animal fats into their diets and dispelling myths about fat consumption.