After much success with their 'Poppy' accessory line of bags and wallets, the company should assume that their Coach 'Poppy' Fragrance will do just as well. Officially launching in July 2010, the scent is said to include cucumber, mandarin, jasmine, sandalwood and marshmallows.
Considering how the 'Poppy' accessory line has appealed to a large range of individuals in different age groups this past year, it should be expected that the Coach 'Poppy' fragrance will be in the must-have lists of many who are fans of this romantic line.
Red Ribboned Perfumes
The Coach 'Poppy' Fragrance Adds Some Romance to Your Scent
Trend Themes
1. Romantic Fragrances - The success of the Coach 'Poppy' Fragrance signals the market potential for romantic fragrances.
2. Brand Extension - The launch of the Coach 'Poppy' Fragrance demonstrates the opportunity for brand extension into new product categories.
3. Targeting Diverse Age Groups - The appeal of the 'Poppy' brand to a variety of age groups suggests a trend in targeting diverse demographics.
Industry Implications
1. Fragrance - The launch of the Coach 'Poppy' Fragrance indicates market potential in the fragrance industry.
2. Fashion - The success of the 'Poppy' accessory line and fragrance demonstrates the potential for synergy across the fashion industry.
3. Cosmetics - The Coach 'Poppy' Fragrance launch suggests an opportunity for cosmetics brands to expand their offerings into fragrances.