Luxury fashion brand Coach launched two new sustainability initiatives, Coach (Re)Loved and Coach Vintage, which will sell upcycled and restored Coach products. Coach (Re)Loved offers "upcrafted" Coach bags that have unique, exclusive designs adorned with fashion accessories such as pins and patches. The Coach Vintage program, which is currently in development, will sell gently-used Coach bags restored to their former glory by leather repair expert Deborah Barros. The refurbished bags are sourced from Coach's Repair Workshop.
Both of these timely initiatives help address sustainability issues in the fashion industry, appealing to eco-conscious consumers, while reinvigorating Coach's fashion line. The visual upgrades add narrative and character to the older Coach bags, granting them an extended life and making the old new again.
Upcycled Luxury Fashion Accessories
Coach (Re)Loved and Vintage Programs Are Hip and Sustainable
Trend Themes
1. Upcycled Fashion - Coach's (Re)Loved and Vintage programs offer upcycled and restored Coach products, providing an innovative, sustainable way to address fashion waste.
2. Sustainable Luxury - Coach's sustainable initiatives reflect a growing trend of luxury brands' adoption of environmentally friendly practices.
3. Personalized Accessories - Coach (Re)Loved's exclusive designs adorned with custom accessories offer consumers a unique and personalized fashion experience.
Industry Implications
1. Fashion - Coach's sustainable and personalized initiatives indicate a growing trend towards environmentally friendly and customer-driven fashion offerings.
2. Luxury Goods - Luxury goods companies are adopting sustainable practices, and Coach's new programs offer a way to address sustainability while extending product lifetimes.
3. Upcycling - Coach's upcycling initiatives provide a model for other industries to reinvigorate old products and reduce waste, particularly in the accessories and fashion industries.