Based in Wellington Australia, Little Yellow Bird is an apparel brand that is addressing waste in the fashion industry by aiming to close the fashion loop. The company was founded by chief executive Samantha Jones and has been partnering with local retailers to help upcycle used and preloved clothing -- whether creating masks for COVID-19, hospitality business aprons or supermarket staff uniforms that boast a low carbon footprint.
Coming up, the company will be sending 1000 kilograms of used garments to a fabric recycling plant in Europe, where the clothing will be broken down and blended into a new textile. Little Yellow Bird's sustainable initiative came about when founder Samantha Jones sought out a way to "divert textile waste from landfill" while also looking for ways to reduce overall fashion waste buildup.
Image Credit: Little Yellow Bird, stuff