Grungy Sunset Lookbooks

The New Coach Fashion Collection is Casual Chic for the Spring Season

The new Spring 2015 Coach fashion line is set to revive 90s fashion for the warmer season. The line will bring studs, technicolor sunglasses and colorful denim back in style in a high fashion way.

Coach is typically known for their totes and accessories but the brand also creates fabulous ready-to-wear collections for the modern woman. Inspired by the grungy and carefree style aesthetic of the 90s, Coach filled its Spring 2015 line with fu graphic tees, chocker necklaces and pastel colors. Many of the garments feature eye-catching stud detailing that adds a dramatic flair to white leather jackets and matching white totes. The lookbook features various straight-haired models giving off a carefree attitude as they posed nonchalantly against a backdrop of a sunset along an American highway.
Trend Themes
1. Reviving 90s Fashion - Opportunity for brands to tap into the nostalgia of the 90s fashion trend and incorporate grungy elements in their collections.
2. Graphic Tees Trend - Potential for the revival of graphic tees as a dominant fashion trend, offering opportunities for bold and expressive designs.
3. Stud Detailing in Fashion - Potential for incorporating eye-catching stud detailing in fashion designs to add a dramatic flair and make a statement.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the nostalgia for 90s fashion and offer collections inspired by grungy aesthetics.
2. Accessories Market - Opportunity for accessories brands to create bold and unique designs, such as technicolor sunglasses and choker necklaces, to complement the 90s fashion revival.
3. Textile and Garment Manufacturing - Manufacturers can explore the use of stud detailing in their fashion designs, providing a new and unique element to their products.

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