Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it's red, must smell like strawberries... You start washing your hands and boy, you've got a bloody mess on your hands!!
This is what this witty guerrilla campaign for the murder mystery game Clue does. It catches people red-handed, off-guard at public bathrooms, reminding them that in Clue, everyone is a suspect.
Created by Jenny Luong and Jared Friedberg at Humber College in Toronto, Canada the campaign places special liquid soap dispensers that contain blood-red colored soap in public washrooms. When you try to wash your hands, the soap creates the realistic illusion of you washing the blood off your hands.
I would love to see the look on someones face when they enter the washroom and see someone washing what appears to be blood of their hands before they can explain the trick. Priceless...
I personally would much prefer to be caught with my hands up this sexy camera soap dispenser than Clue's bloody one!
Bathroom Blood Dispensers
Clue Guerrilla Campaign
Trend Themes
1. Shockvertising - There is an opportunity for brands to use provocative and unsettling advertising to grab attention and create a memorable experience for users.
2. Immersive Marketing - Brands can create immersive marketing campaigns that engage their audience in unique and unconventional settings, such as public washrooms.
3. Gamification - Games and puzzles can be integrated into marketing campaigns for brands to create interactive experiences with consumers and encourage participation.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating shocking and immersive marketing techniques to create memorable campaigns for their clients.
2. Entertainment - The Clue guerrilla campaign can inspire innovative marketing strategies for entertainment companies to engage with their audiences and create unique user experiences.
3. Games - Gamification can be used by game developers to create marketing campaigns that promote their products by turning them into interactive experiences.