Awake NY works in collaboration with Reebok on one of the latter's most iconic silhouette -- the Club C 85 shoe gets a new minimal design update. Arriving in a Sandtrap colorway option, it boasts a cream palette throughout the upper and is detailed with faux snakeskin accents throughout the leather base foundation.
The snakeskin detail can be seen at the shoe's heel tab, the eyestay placket, and at the midpanel section of the sneaker. In addition to this, Awake NY adds some contrasting hues of blue. Branding details arrive in the stark hue in a cursive font with the Union Jack flag detailing the mid-panel window. The tongue nods to both contributing brands on the right and the left foot.
Faux Snakeskin Accented Sneakers
Reebok and Awake NY Unveil a Club C 85 Shoe Design
Trend Themes
1. Minimalist Sneaker Design - Opportunity for footwear brands to offer a sleek and simple aesthetic with subtle yet unique details, such as faux snakeskin accents.
2. Textured Sneakers - Trend towards incorporating various textures, like faux snakeskin, into popular sneaker designs to add a touch of detail and individuality.
3. Collaborative Sneaker Designs - Opportunity for brands to work with designers to offer a fresh take on classic silhouettes, like the partnership between Awake NY and Reebok.
Industry Implications
1. Footwear - Opportunity for footwear brands to incorporate unique design elements and collaborations to stand out in a crowded market.
2. Fashion - Trend towards unique textures and minimalist designs in footwear mirrors overall trends in fashion towards simplicity and individuality.
3. Retail - Opportunity for retailers to curate and offer exclusive collaborations and unique sneaker designs to attract customers and create a competitive advantage.