'On,' the Switzerland-based performance apparel and lifestyle brand, recently launched 'The CloudGo,' an entry-level running shoe for aspiring athletes. The CloudGo is a lightweight, aerated, breathable sneaker with extensive cushioning and an insole that promotes proper posture while running. This cushioning is a proprietary design known as 'CloudTec,' which utilizes only high-quality materials.
The shoe also takes advantage of 'Speedboard' and 'Helion Superfoam,' which allow for comfortable kick-offs and promote energy efficiency each time the runner's foot hits the floor. On top of this, The CloudGo is made out of roughly 90% recycled polyester, which means the entire shoe is approximately 30% recycled. This is a step in the right direction for sustainability in the footwear industry, particularly in the high-performance athletic footwear sector.
The CloudGo is adorned in a white-and-green, video game-inspired colorway with On branding visible on the upper, mesh throughout the sneaker, and green linear accents the traverse the silhouette. The CloudGo is available now at an MSRP of $169.00 CAD, or roughly $139.99 USD.
Entry-Level Running Shoes
'On' Launched the 'CloudGo' Lightweight Running Shoe
Trend Themes
1. Sustainable Athletic Footwear - There is a growing need for more sustainable, eco-friendly footwear in the athletic industry, providing an opportunity for brands to innovate and develop new materials and production processes.
2. Entry-level Performance Footwear - The launch of the CloudGo by On highlights the need for entry-level, affordable performance footwear in the athletic industry, providing an opportunity for brands to target a wider customer base.
3. Tech-enhanced Athletic Footwear - The CloudGo's use of CloudTec technology and innovative design features represents a trend towards tech-enhanced athletic footwear, providing an opportunity for brands to invest in research and development to create unique and competitive products.
Industry Implications
1. Athletic Footwear - The launch of the CloudGo and the trend towards sustainable, entry-level, and tech-enhanced footwear represent opportunities for innovation and market growth in the athletic footwear industry.
2. Sustainable Fashion - The use of recycled materials in the CloudGo represents an opportunity for innovation and growth in the sustainable fashion industry.
3. Sporting Goods - The trend towards entry-level and tech-enhanced performance footwear creates opportunities for innovation and growth in the sporting goods industry, particularly in the areas of research and development, design, and marketing.