Rent the Runway partnered with W Hotels to offer a new service called Closet Concierge that has the potential to change the way women travel. Thanks to this new service, consumers are able to take advantage of the benefits of using Rent the Runway away from home.
Closet Concierge is launching at select W hotels around the country, including W Aspen and W South Beach. Guests will arrive to find curated travel wardrobes that are fitting for each destination, which has the potential to save guests from needing to pack and carry around suitcases filled with their own clothes.
For the duration of their stay, those who use the Closet Concierge service can select styles that have been chosen based on popular colors, silhouettes and designers based on the location of the hotel.
Vacation-Ready Outfit Rentals
Rent the Runway's Closet Concierge Helps to Reduce Packing & Baggage
Trend Themes
1. Travel Wardrobe Rental - The rise of services like Closet Concierge indicate a growing trend of travelers preferring to rent their wardrobe while on vacation.
2. Fashion Subscription Services - Closet Concierge is a disruptive innovation that signals a shift towards fashion rental as a sustainable alternative to fast fashion and single-use garments.
3. Curated Fashion Services - The personalized curation of wardrobe items by closet concierge represents a trend towards specialized clothing rental services that take into account the specific needs and preferences of customers.
Industry Implications
1. Hospitality - Closet Concierge is an opportunity for hotels to offer unique, value-added services that differentiate themselves in a crowded market and increase guest satisfaction.
2. Fashion Rental - Fashion rental services, like Rent the Runway, stand to benefit from partnerships with other industries, like hospitality, to increase their customer reach and brand recognition.
3. Sustainability - Closet Concierge represents an opportunity for the fashion industry to adopt more sustainable practices by encouraging the use of rented and reused clothing instead of fast fashion and single-use garments.