The Clinica De La Columna campaign is made up of minimalist print ads that are as straightforward as they come. It might be devoid of a tag line or explanation of any sort, but it is immediately clear what message is trying to be relayed through the colorful graphics used. Each poster is centered around an image of a spine. Each spine has been dislodged by an object of some sort in different areas. For instance, a bad office chair has compromised a thoracic vertebrae while a wallet has caused damage to a lumbar one.
Conceived and executed by Lima-based ad agency Artwork, the Clinica De La Columna campaign shows the problem area while implying the clinic knows the solution. It was art directed by Oscar Takahashi.
Graphic Spinal Injury Ads
The Clinica De La Columna Campaign is Colorful and Minimalist
Trend Themes
1. Minimalist Print Ads - Opportunity for creating impactful advertising campaigns with minimalist designs.
2. Colorful Graphics - Potential to use vibrant graphics to convey messages in a visually engaging manner.
3. Clear Visual Messaging - Chance to communicate messages effectively through straightforward visual representations.
Industry Implications
1. Advertising - Disruptive innovation opportunity in creating attention-grabbing ads through minimalist designs and colorful graphics.
2. Healthcare - Potential for clinics and healthcare providers to convey their expertise and solutions through clear visual messaging.
3. Furniture - Opportunity for furniture manufacturers and retailers to emphasize the importance of ergonomics and spine health in their marketing.