Maple Leaf Foods' iconic Maple Leaf brand, "a leader in sustainable meat and poultry made with real and natural ingredients," is celebrating Earth Day this year with the launch of the limited edition Picture a Better World Climate Change Colouring Kits.
"Climate change is happening now, making it essential that education and climate action also happens right now," says Tim Faveri, Vice President of Sustainability and Shared Value, Maple Leaf Foods. "Maple Leaf is committed to doing our part to create a healthy planet for future generations, and we are proud to share this commitment with Canadians in a way that brings families and communities together."
The Picture a Better World Climate Change Colouring Kits include crayons and coloring books that will be available to Canadians free of charge starting April 22, 2021. The coloring books are 100% recyclable and FSC (Forest Stewardship Council) Certified, while the rayons are made from eco-friendly soy and beeswax and come in a metal reusable container.
Climate Change Colouring Kits
Maple Leaf Debuts 'Picture a Better World' Colouring Kits
Trend Themes
1. Sustainable Education Kits - Opportunity to create sustainable and eco-friendly education kits for children and adults to educate about sustainability and create awareness.
2. Green Marketing Strategies - Opportunity to market and promote eco-friendly products or initiatives using creative methods like color kits to attract customers and positively influence their buying behavior.
3. Eco-friendly Packaging Materials - The use of sustainable materials for packaging products, like 100% recyclable and FSC certified paper, can be made a competitive advantage and a selling point for environmentally conscious consumers.
Industry Implications
1. Education - There is an opportunity for the education industry to create more eco-friendly and sustainable learning materials like the Picture a Better World Climate Change Coloring Kits.
2. Food Industry - Food manufacturers can use innovative green marketing strategies like Maple Leaf Foods to increase brand awareness and promote a more sustainable future.
3. Packaging Industry - The packaging industry has an opportunity to develop new, innovative, and eco-friendly materials for the packaging of products that will appeal to environmentally conscious consumers.