CLIF Kid Zbar is adding new blueberry-flavored muffins in an effort to expand its line of organic, whole-grain energy snack bars. The company makes flavorful energy snacks that taste like homemade blueberry muffins straight out of the oven.
The muffins are portable and can be stored in your child's lunchbox to provide the fuel needed for summer adventures. All products are made with non-GMO ingredients to help children develop mentally and physically. The energy bars are sized for small hands and contain 12g of energizing whole grains from organic oats and wild blueberries. The company hopes its products can help every child stay focused and keep them playing outside longer. "Summer break is for playing, adventuring and making priceless family memories and CLIF Kid Zbar Blueberry Muffin flavor is the perfect energy snack to accompany all the fun of childhood summer," said Valerie Van Arkel, Senior Brand Manager, CLIF Kid.
Kids Organic Energy Muffins
Clif Kid Zbar Energy Snacks Taste Like Homemade Blueberry Muffins
Trend Themes
1. Organic Snacks - Expanding the line of organic snacks offers an opportunity to meet the demand of health-conscious consumers.
2. Non-gmo Ingredients - Using non-GMO ingredients in children's snacks aligns with the growing demand for transparency and accountability in the food industry.
3. Convenient and Portable Snacks - Offering convenient and portable snacks that can be stored in a child's lunchbox caters to busy parents and position the product as an on-the-go snack option.
Industry Implications
1. Food and Beverage - With the growing demand for organic and non-GMO snacks, the food and beverage industry can seize the opportunity to innovate and offer healthier snack options.
2. Childcare - The childcare industry can also benefit from offering healthier snack options, especially as parents become more health-conscious and aware of the impact of diet on children's development.
3. Retail - Retailers can capitalize on the convenience aspect of portable snacks and offer a variety of healthier snack options that cater to busy parents and kids on-the-go.