The CLIF Coffee Collection is the newest line of energy bars from CLIF Bar, introducing cafe-inspired flavors made with sustainably sourced organic coffee beans from Colombia. The brand's three new energy bars are available in varieties like Caramel Macchiato, Dark Chocolate Mocha and Vanilla Almond Latte flavors, each of which contains about the same amount of caffeine as a shot of espresso.
These grab-and-go energy bars are ideal for coffee lovers who are looking for a highly portable, mess-free alternative to coffee to fuel their adventures.
As well as partnering with Sustainable Harvest to source the coffee beans that are integral to the making of the products, CLIF Bar is supporting World Coffee Research with every pound of coffee.
Coffee-Flavored Energy Bars
The CLIF Coffee Collection is Made with Organic Coffee Beans
Trend Themes
1. Coffee-flavored Energy Bars - Disruptive Innovation Opportunity: Creating energy bars with coffee flavors offers a convenient and mess-free alternative to coffee consumption, tapping into the growing demand for on-the-go coffee options.
2. Cafe-inspired Flavors - Disruptive Innovation Opportunity: The introduction of cafe-inspired flavors like Caramel Macchiato, Dark Chocolate Mocha, and Vanilla Almond Latte in energy bars provides consumers with a unique and indulgent taste experience, appealing to coffee lovers seeking variety.
3. Sustainable Sourcing - Disruptive Innovation Opportunity: Emphasizing the use of sustainably sourced organic coffee beans from Colombia highlights the growing consumer preference for eco-friendly and ethically-sourced ingredients in food products.
Industry Implications
1. Energy Bars - Disruptive Innovation Opportunity: The energy bar industry can explore the inclusion of coffee flavors to attract a broader consumer base, including coffee enthusiasts who are looking for convenient energy-boosting snacks.
2. Coffee - Disruptive Innovation Opportunity: The coffee industry can leverage the popularity of coffee-flavored energy bars by partnering with energy bar companies or creating their own coffee-infused snacks to provide consumers with multiple options to enjoy the taste and benefits of coffee.
3. Sustainable Food - Disruptive Innovation Opportunity: The sustainable food industry can collaborate with energy bar manufacturers to promote the use of sustainably sourced ingredients, such as organic coffee beans, and appeal to environmentally-conscious consumers seeking ethical food choices.