The new digital marketing campaign from fashion and lifestyle brand Kate Spade includes rolling clickable ads. This involves a bar at the bottom of the commercial where consumers can click on one of the items being advertised, which will take them directly to the Kate Spade product's online shopping page. This extremely convenient feature allows online customers to purchase specific items without having to go through the hassle of researching it on the web first.
In theory, the rolling clickable ads also allow potential purchasers to only look at the bottom bar for clothing and accessories they might be interested in, rather than watching the entire minute long commercial. This interesting technique could easily be adopted by other retailers looking to advertise in the online space.
Ad-Aware Rolling Displays
Kate Spade's Clickable Ads Feature a Convenient Down Bar for Shoppers
Trend Themes
1. Clickable Ads - Implementing clickable ads with convenient down bar for shoppers to directly purchase advertised items online.
2. Targeted Advertising - Using rolling clickable ads to enable potential customers to focus on specific products, reducing the need to watch the entire commercial.
3. Streamlined Shopping Experience - Providing a hassle-free online shopping experience by allowing customers to purchase items directly from the commercial.
Industry Implications
1. Fashion and Lifestyle - Fashion and lifestyle brands can benefit from adopting rolling clickable ads to enhance their online marketing campaigns and streamline the shopping experience for customers.
2. Digital Marketing - The use of rolling clickable ads presents a disruptive innovation opportunity for digital marketing agencies looking to provide more engaging and direct advertising solutions for their clients.
3. E-commerce - Implementing rolling clickable ads in e-commerce platforms can revolutionize the customer journey by simplifying the path from advertisement to purchase.