Sony has a hot product with the Vaio LT which is a PC and HDTV combo. Their ad agency made a creepily intriguing commercial. One that you continue to watch to see what happens. Cables come out of the screen on the wall to enclose and capture a gadget and fully integrate in organically into the Vaio LT. There is no spoken word - it's all visual - perfect for a visual home appliance.
Implications - Shocking advertising is always a useful way for companies to promote products or services. By ensuring that customers are unable to look away and are visually drawn to a product or concept, businesses can garner the attention of audiences and expand their target demographic.
Cannibalistic Computers
Sony Vaio LT Ad
Trend Themes
1. Shocking Advertising - Using shocking advertising can captivate audiences and expand target demographics.
2. Visual Home Appliances - Combining PC and HDTV capabilities can create visually appealing home appliances.
3. Integration of Gadgets - Fully integrating gadgets into existing devices can enhance user experiences.
Industry Implications
1. Advertising - The advertising industry can leverage shocking advertising techniques to promote products and services.
2. Consumer Electronics - The consumer electronics industry can explore the development of visually appealing home appliances that combine PC and HDTV capabilities.
3. Technology Integration - The technology integration industry can focus on fully integrating gadgets into existing devices to enhance user experiences.